Visual identity and application design
ServicesIdentité visuelle, design applicatif, illustration, web
The graphic challenge was to succeed in seducing a public with multiple graphic universes, the initial desire was to mix the origins of American and Asian pop culture. For this, the identity is thought in reference to the luminous panels of the night markets in Asia. The lightning bolt, a strong symbol of American pop culture, is the iconographic element of the brand.
Added to that the use of a flexible identity, through the network each segmentation has its own universe, Manga, Kawaii, Comics …